Hospitality for 130 years. Asaya's concept is based on the pride of being the best long-established inn in Kinugawa and absolute confidence in customer service. The facilities and services are unparalleled, with the hope that "all customers will leave satisfied."
Everyone looks up in amazement at the large atrium space that is filled with crystal brilliance. It reigns supreme, housing a variety of public facilities. The buildings that house this space are "Shuhokan" and "Hachibankan." A stay full of dreams and impressions begins here.

The highest point in Kinugawa Onsen is the "Floating Garden Open-Air Bath" on the 13th floor of Shuhokan. The feeling of freedom as you bathe in the hot spring, which is gentle on the skin, while being soothed by the vast expanse of the sky and mountain scenery, is bliss itself. If you lie down in the bath, you will feel as if you can reach out and touch the stars and moon in the sky.
Shuhokan also has large public baths for men and women equipped with a sauna, while Hachibankan has a large men's bath with an indoor bath, open-air bath, and sitting bath, as well as a large women's bath with a reclining bath, nano-mist sauna, and silky bath, so you can enjoy the feeling of visiting different baths.
The large bath is equipped with a shampoo bar and shower head bar. The hairdryers have been updated to Dyson and ReFa brands. For skin care, be sure to check out the Asaya hot springs' original cosmetics "A3 Premium Series," which contain skin-beautifying ingredients and plant-derived ingredients, available at the gift shop. You can expect firmer, more moisturized skin.
On the second floor of Shuhokan, there is a private bath named "Kissho Uchide no Kozuchi no Yu" (Lucky Mallet Bath), where a mallet is placed at the spout so that guests can go home blessed with good fortune. There is also a bedrock bath featuring ceramic balls made from sintered hot spring deposits from Tamagawa Onsen in Akita Prefecture, which play a role in promoting family interaction and health.

There are 17 types of guest rooms, including the "Hachibankan" with the theme of "calmness and quality" and the "Shuhokan" with the theme of "elegance and relaxation." The attraction is that you can enjoy hot springs in every guest room bath.
The Hachibankan, which recreates a good old Japanese hot spring inn, is equipped with VIP rooms with luxurious construction and furnishings, including traditional Kanuma Kumiko woodwork, as well as open-air baths and baths with views. It is also equipped with Simmons beds that will help you sleep well and charcoal, which has a healing effect.
Accessible by crystal elevator, the 3rd to 12th floors of Shuhokan feature 13 types of guest rooms, including elegantly appointed VIP rooms, where you can enjoy the ambience and views.
Among them is the Japanese-Western room "Miyabi" on the top floor, which is elegantly furnished using Kanuma Kumiko wood and has a bath with a view, promising a supreme holiday with a view of the Kinugawa Valley while soaking in the hot spring.
There is also an elegant premium lounge available exclusively to guests staying at Miyabi, VIP rooms in the two buildings, and Hachibankan.

A culinary surprise is the "Asaya Buffet" at "ASAYA GARDEN" on the 8th floor of Shuhokan. It has become so popular that there is no end to the number of people who visit just for the buffet.
With over 100 kinds of Japanese, Western and Chinese dishes neatly lined up, it's hard to choose. The freshly grilled steaks, stone oven pizza, freshly fried tempura and freshly made sushi, all cooked live in the open kitchen, are superb. The seasonal fruit, salad, sweets and dessert corners are very popular with women and children. The breakfast buffet has about 60 different dishes. The topping omelettes and Asaya special wagyu beef curry are very popular.
Restaurant Wisteria on the fourth floor of Shuhokan was reopened in April 2024 with the hope that guests would enjoy a leisurely dinner that only a ryokan can offer. The dining space has also been given a new atmosphere, creating an elegant atmosphere for spending time with loved ones. For dinner, guests can enjoy creative cuisine made with seasonal ingredients from Tochigi and Nikko, with particular attention paid to the tableware and presentation. Depending on the accommodation plan, a standard "Yamabuki Course" and a luxurious "Fuji Course" are available.
For nightlife, there are teahouses and karaoke... At the souvenir street "Asaya," you can buy Asaya special Wagyu beef curry, buns, sweets, and cosmetics "A3" as souvenirs.
No matter how satisfied they are, they are never satisfied, and so they become repeat customers, bringing their family and friends along the way. Asaya meets their expectations with generous facilities and services, and the surprises of the trip continue.